It’s Not About You.
It's Not About You

I’ve seen a lot of bad marketing that includes lackluster content, boring delivery, and poor use of media. But the one thing that unnerves me the most, and the error that I find most egregious, is when a brand focuses entirely on its own story and fails to acknowledge a customer need. Plain and simple, you […]

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Can’t We All Just Get Along? Part One: Sales & Marketing
Can't We All Just Get Along?

Over the past several years, I have attend conferences and networking functions across the country. At these events, I have had the ability to network with individuals and ask them about their experiences, in addition to learning about the latest trends in digital marketing. At almost every single event, I encounter marketing professionals who are […]

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Content is King
Content is King

According to the Content Marketing Institute, Content Marketing is defined as “the marketing and business process for creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience – with the objective of driving profitable customer action.” I mention this, because I would like to provide a […]

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Your Website is Probably Ready for a Redesign
Your Website is Probably Ready for a Redesign

It’s a bold statement, I know. I also know that you’re most likely not going to want to dedicate time, money, and resources to a task that some might see as a glorified art project. The truth is, though, that a website redesign–if done correctly–can enhance your user experience with a meaningful interface, better promote your brand, […]

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